How Google’s Primer team approached UX

Reflection Piece

Primers is a mobile app developed by Google which offer a fast and easy way to learn new marketing skills. Google’s Primer team has shared their design process and how they have use UX to make learning easy.


What I have gathered

  • Research shows that only 3% of adults in the U.S. spend time learning during their day.(Data for U.S. adults over 25 from the Bureau of Labor Statistics’ 2015 American Time Use Survey.)…97% of people won’t spend any time actively seeking out new knowledge for their own development.
  • the app would fall into one of three camps:
    • Passive: They will be looking around and browsing… created the Featured section, which shows five suggested lessons people can do right away.
    • Curious: They will be looking to learn something, but not sure what…find lessons via topic or category
    • Active: They will have more of an idea about what they want to learn…put together their own “playlists” and easily add and remove lessons as they wish.
  • “Rhythmic Learning.” Every lesson element — each swipe, each card stack, and each illustration — was designed to rhythmically guide the user through the content.
  • Three types of interactions that appear at different times: Quick Starts appear early in each lesson; Mid-Lesson Activities appear during the lesson; and Do This Nows come at the end.
  • We believe that putting knowledge into practice is the best way to learn, even if it’s a baby step.

Personal Experience

Before reading the design process, I have tried the iOS app for a month. Within a month, I have completed 2 topics and 1 topic on queue. Although this application content is not suitable for user who are seeking to become a advancer user, it definitely plant a curious seed in me to learn more about the relevant topic.

Unlike other app, this app provide a better user experience which make learning an enjoyable one. This somehow give me a different perspective about learning app which I have assumed that learning is about content delivery.

What I like about this app

  • The topic is interesting and the content is easy to understand.
  • There are some mini-engagement during the middle of the lesson and this make the lesson much more interactive rather than passive learning.
  • The mini-interaction are relevant to my work which get me engaged.
    Micro learning. I am able to learn new basic marketing idea while travelling or in between moment.
  • I am able to achieve a small sense of accomplishment when I have completed a topic and this motivate me further.

What’s next

I am keen to find out more about “Rhythmic Learning” and that will be my next research area.

Book to read – Hooked.